When you go into an organisation as a freelancer you often get an immediate sense of the creative atmosphere. Sometimes the atmosphere is about fun, other times it's about resigned despair. These are just a few thoughts that have been compiled by a collection of advertising copywriters, designers, art directors and the like.

Getting more creativity is rather like finding world peace. Everyone thinks it's a good thing,
but few know how to get it.

The fundamental question is what makes an organisation creative? And how do you get this elusive element in when it's been absent? It's by no means exhaustive, so read it and feel free to send in a contribution.